Updated: Nov 16, 2020
Salesforce is known as the #1 customer relationship management platform in use today. The CRM can help businesses of all sizes grow faster by giving you the tools to fill the sales pipeline through smarter marketing, improved sales productivity and efficiency, and retention capabilities.
The current circumstances of COVID-19 is a great example of how technology can ease operations and improve customer service. Salesforce, especially, can be customized to include workflows that streamline operational processes. It’s one of the key ways businesses are getting long-term value. If your company’s processes involve outdated tools, manual data entry, or poor security practices, you could be wasting a lot of time, money, and resources on the line. Fortunately, there are a number of ways to improve your business process.
Here are five specific ways Salesforce can support your business growth:
1. Find the Right Customers
Where would predictive marketing be without strong analytics? Poor data collection strategies can cause frustration in your business. Make the most of your marketing tools — email, social, marketing automation — by connecting them to Salesforce’s CRM platform. Both sales and marketing teams will have a single view of leads and prospects so they can create and target engaging communications to turn prospects into customers and reach key decision-makers faster.
2. Build More Sustainable Relationships
By applying Salesforce’s combination of analytics and AI learning algorithms to data about prospective and existing customers, your business can tap into the patterns and insights revealed within that data. With Salesforce you can extract all saved reports and dashboards through a simple search. Extracting key user data has never been easier.
3. Increase Operational Efficiency
Salesforce enables business owners to optimize their business processes by providing faster, more efficient ways to operate. By providing Sales Cloud, Service Cloud, and Marketing Cloud, among many other automation solutions, help users connect with customers — current and perspective — and provide the best service and support across all operational platforms.
4. Make a Community of Loyal Customers
It’s important for businesses to realize that every customer interaction is a chance to increase customer satisfaction and retention. Customer expectations have changed in terms of how companies should deliver service and support. They don’t want to pick up the phone to call you every time they have a question. With Salesforce Community Cloud you can turn your customers into brand ambassadors is key to the overall growth of your business.
5. Automate Marketing Initiatives
Today, marketing needs to be automated to reflect personal customer experience. Salesforce Marketing Cloud comes with automation capacity for all stages of the customer’s journey, allowing you to see positive returns while focusing your time on other areas of business. You’ll be able to deploy campaigns quickly, collaborate with your teams using mobile apps, and keep your customers engaged — from home or the office.
For these reasons and many more, Salesforce is known as the leading customer relationship management platform. however, it’s not everything Salesforce can offer regarding sales and marketing strategy. No matter the size of your business if you need to know more join our webinar “Grow your Business with Salesforce CRM”.