Salesforce has launched clouds for manufacturing and consumer product goods companies as it continues to target industries and take on the likes of SAP and Oracle through its customer-focused platform.
The Manufacturing Cloud consists of a series of modules including the following:
Sales Agreements to unify manufacturers' run rate business with ERP data and order management systems. Contract terms such as volume and revenue are available for operations and sales teams to view the customer holistically.
If changes to agreements are made, they are incorporated in the Manufacturing Cloud.
Account-Based Forecasting to unify sales, finance, and operations in one view. Planning and forecasting are adjusted in real-time for profits, revenue, and transactions.
Einstein Analytics with account health, demand planning, product penetration, and sales agreements as well as key performance integrators.
Salesforce's approach with its Consumer Goods Cloud is similar to manufacturing. Consumer Goods Cloud aims to use sales data and technology for field reps to optimize product sales in retail stores. In many ways, Salesforce is running the same industry play: Leverage its base of front-end sales and service users to tap into the back-end data.