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Slack is part of Salesforce. What does this mean?

After nearly eight months of announcing its plan, Salesforce the global leader in CRM, today announced it has completed its acquisition of Slack Technologies, Inc. Slack is now connected to the most open and interoperable ecosystem of enterprise apps and workflows. Together, they will deliver the Slack-first Customer 360 that gives businesses a single platform for connecting employees, customers, and partners with each other and the apps they use every day, all within their existing workflows. Read on to learn more.

Software giant Salesforce (CRM) officially closed on its $27.7 billion record acquisition of messaging app Slack Technologies on July 21, as the company bets big on a digital work-from-anywhere future.

"Together we'll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and employee success from anywhere," Salesforce CEO Marc Benioff said in a statement.

As part of Salesforce, Slack will accelerate and extend its mission to make work life simpler, pleasant, and more productive. Slack will continue to operate under the Slack brand, driving forward a continued focus on its mission, customers, and community. Slack will continue to be led by CEO and co-founder Stewart Butterfield.

As companies debate the future of work post-COVID, Salesforce said companies learned last year that "if you don't have a digital way to connect with your employees, customers, and partners, you don't have much of a chance of surviving."

The combination of Salesforce and Slack also brings together two of the software industry’s most dynamic communities, creating an open and extensive ecosystem that will deliver the next generation of digital-first apps and workflows for business.

The platform will enable every Slack customer to be an event-driven enterprise — with Slack serving as the engagement layer for all system and human events, integrations and automations, code and no-code solutions that keep your people and tools tightly aligned. The goal is to make it easier than ever for anyone to build solutions that ignite transformation within a company — ensuring that in this digital-first world, work moves forward and everyone is empowered.

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